Instagram Bio Score Checker
Paste your Instagram bio and score it across five pillars: clarity, call-to-action, keywords, length, and personality.
2 min test
Your bio is doing the conversion work 24 hours a day - but most bios describe the business instead of speaking to the visitor. That single shift in framing is often the difference between a follow and a bounce. Paste yours below to see which of the five pillars is costing you followers right now.
Your bio has potential - it's not converting yet.
Posting regularly but still not getting followers from your profile? Your bio is probably describing your business instead of speaking to the visitor.
- ⚠️Profile Positioning Score██████████████
- ⚠️Clarity & First-Impression Analysis██████████████
- 🔴Missed Conversion Opportunities██████████████
- ✦Keyword & Discoverability Gaps██████████████
We'll write three versions matched to your voice and audience, with notes on exactly why each change matters.
- ✓What's costing you followers right now
- ✓3 ready-to-use rewrites in your brand's voice
- ✓Which pillar to fix first for the fastest lift
You're #12 in today's review list - we work through them in order
Reviewed by a real person who works with independent brands - not generated by AI
Your Instagram bio is doing the work - or quietly costing you followers
Every person who discovers your content and decides to check you out lands on your profile. Your bio has about five seconds to answer the only question that matters: 'Is this account for someone like me?' If it doesn't answer clearly, they leave without following - and all that reach was wasted.
Most small business bios fail at the same thing: they describe what the business is rather than what it does for the reader. 'Handmade jewellery - est. 2019' tells a visitor you exist. 'Sterling silver pieces for people tired of fast fashion' tells them whether this is for them. The difference in follow rate is significant.
This tool checks your bio across five pillars: clarity, call-to-action, keyword presence, length, and personality. Each one affects whether a new visitor follows - and which ones are costing you right now.
Common questions
What should a small business Instagram bio include?
A high-converting bio covers five things: what you do in plain language (not your brand name, your actual offer); who it's for, so the right person self-identifies immediately; a location if you serve a local area; one keyword your ideal customer might search; and a call-to-action with a link. Instagram allows 150 characters - every word needs to earn its place.
How do I get more Instagram followers from my bio?
The bio doesn't attract followers - your content does that. The bio converts them once they arrive. The single highest-impact change is making your first line immediately answer 'is this account for someone like me?'. If a visitor can't determine that within 5 seconds, most will leave without following.
Should I put hashtags in my Instagram bio?
Only if it's your own branded hashtag. Generic hashtags in bios don't meaningfully improve discoverability and take up valuable character space. That space is better used for a keyword phrase that actually describes your niche and who you serve.
How many characters should an Instagram bio be?
Instagram allows 150 characters. The effective range is 100-140 characters - enough to cover the essentials without running out of space. Under 60 characters is almost always a missed opportunity. Anything over 150 gets cut off, which makes your CTA or link invisible to first-time visitors.
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